For High-Ticket Service Business Owners That Prioritise Quality Leads
Get Enquiries From Serious Buyers Who Are Already "Sold" On You.
Stop chasing leads who are "just looking."
Pre-Framed Marketing™ generates quality leads who understand who you are, trust your expertise, and want what you offer.
Quality-focused. Data-driven.
Built to attract leads who fit for your service.
Quality-focused. Data-driven. Built to attract leads who fit for your service.
Quality-focused. Data-driven.
Built to attract leads who fit for your service.
Brands & businesses we work with
Most Businesses Run Ads That Sound The Same.
When you sound like everyone else, you become a commodity. Buyers ignore your value—and just look at the price.
If you've run ads for a high-ticket service, you’ve probably felt this already.
You get clicks. You might even get leads.
But they don't feel ready. Some don't respond at all. Others reach out just to ask:
“How much do you charge?”
“How are you different?”
“Why is this more expensive?”
So every call starts the same way.
You explain your offer. You clarify your value.
You justify why you’re not the cheapest option.
Not because your service isn’t good — but because they reached out before they trusted you.
Before they understood your expertise. Before they saw why you were the right choice.
So instead of moving forward, you are forced to spend the entire call trying to prove your worth.
And those are the most exhausting conversations to have — because you’re starting from zero, every single time.
Pre-Framed Marketing™
Generates quality leads that know who you are, WHY are you different before even reaching out -
so they arrive informed, aligned, and ready to explore working with you.
Pre-Framed Marketing improves lead quality by making expectations clear before the enquiry.
By the time they enquire, they understand What You Do, Who It’s For, and Why It’s Worth It.
The Pre-Framed Marketing System™
How it works
Most marketing tries to get clicks, and leaves sales to do the hard work.
We do the opposite.
Before someone ever reaches out, they already know:
- what you do
- who it’s for
- and whether it makes sense for them
So the people who enquire aren’t just curious.
They’re truly interested.
The pre-framed marketing system that created a 43.9% increase in revenue and a 200% increase in ROAS for a sales education company.
From the first ad impression to the final WhatsApp confirmation, every step is designed to filter out the noise and lock in the serious buyers.
When that's built, all you have to deal with is the output.
Which are...
Qualified,
Ready-to-Buy Leads
This is what changes when your marketing sets context before the enquiry.
1. We filter before they click
Most ads try to attract everyone. We do the opposite.
Our ads speak directly to the right buyer’s problem — in language that makes them stop and think:
“This feels like it’s written for me.”
People looking for freebies scroll past.
People who recognise themselves lean in.
By the time they click, they’re already aligned.
2. We build context before they enquire
Before someone applies, they see:
• how you think
• what you stand for
• why you do things differently
• why what you offer is better than others.
So they’re not comparing vendors. They’re deciding whether you are the right person.
That flips the dynamic completely.
3. We route qualified leads to your WhatsApp instantly
In Singapore, email gets ignored.
WhatsApp gets read.
When a qualified lead comes in, we connect you immediately — while the problem is still fresh in their mind.
You’re not following up cold.
You’re continuing a conversation that already started.
4. The Evolution -
We tighten the system every week
We track Conversations, not just clicks. If leads come in but don't reply, we tweak the follow-up scripts immediately. We watch:
• who replies
• who goes quiet
• where conversations stall
Then we adjust the messaging, follow-ups, and framing in real time.
You aren't buying a static campaign.
You are buying an asset that gets smarter and more profitable every single week.
5. You stay in control
You don’t get flooded with “leads”. You decide:
• who qualifies
• what budgets pass
• which conversations are worth your time
The system filters quietly in the background
so only serious enquiries reach you.
This turns “growth” from chaos into something calm.
See Pre-Framed Marketing™ In Action
Here’s what changes when your marketing attracts serious enquiries — not just more leads.
How A Boutique Events Agency Beat 'Industry Giants' To A $153,400 Contract
“I’ve never had a sales process feel this smooth on a six-figure contract ($153,400 AUD).
Usually, the sales cycle is exhausting.
Leads come in cold, they ask a million questions, and we spend hours just trying to prove we’re qualified.
It can be incredibly tiring for the team.
But working with Kwan was different. He didn't just send us 'traffic'; he built a system that educated the client before they even spoke to us.
By the time this lead reached out, they were already 'pre-framed.'
They didn't ask the usual skeptical questions because the landing page had already answered them.
They understood our methodology and saw us as the experts immediately.
We secured the project against massive competitors like Kingsmen and Pico—not because we were cheaper, but because thanks to Kwan, we were positioned better.”
- Pauline, Marketing & Account Director at Incipere Projects Pte Ltd.
How A Boutique Events Agency Beat 'Industry Giants' To A $153,400 Contract
“I’ve never had a sales process feel this smooth on a six-figure contract ($153,400 AUD).
Usually, the sales cycle is exhausting.
Leads come in cold, they ask a million questions, and we spend hours just trying to prove we’re qualified.
It can be incredibly tiring for the team.
But working with Kwan was different. He didn't just send us 'traffic'; he built a system that educated the client before they even spoke to us.
By the time this lead reached out, they were already 'pre-framed.'
They didn't ask the usual skeptical questions because the landing page had already answered them.
They understood our methodology and saw us as the experts immediately.
We secured the project against massive competitors like Kingsmen and Pico—not because we were cheaper, but because thanks to Kwan, we were positioned better.”
- Pauline, Marketing & Account Director at Incipere Projects Pte Ltd.
How A Boutique Events Agency Beat 'Industry Giants' To A $153,400 Contract
“I’ve never had a sales process feel this smooth on a six-figure contract ($153,400 AUD).
Usually, the sales cycle is exhausting.
Leads come in cold, they ask a million questions, and we spend hours just trying to prove we’re qualified.
It can be incredibly tiring for the team.
But working with Kwan was different. He didn't just send us 'traffic'; he built a system that educated the client before they even spoke to us.
By the time this lead reached out, they were already 'pre-framed.'
They didn't ask the usual skeptical questions because the landing page had already answered them.
They understood our methodology and saw us as the experts immediately.
We secured the project against massive competitors like Kingsmen and Pico—not because we were cheaper, but because thanks to Kwan, we were positioned better.”
- Pauline, Marketing & Account Director at Incipere Projects Pte Ltd.
How We Scaled Pri, Sec & JC Divisions Simultaneously In SG’s Competitive Education Space
“It’s rare that you come across standout talent like Kwan. I’m particularly impressed by Kwan’s dedication to get things done for his clients.
He is dogged in the projects / campaigns he undertakes for his clients – from start to finish.
Kwan doesn’t stop at “done” or “complete”. He takes it upon himself to go the extra mile – by relentlessly optimising every funnel he’s built –
Whether it’s doing additional market research to craft persuasive sales scripts or churning out multiple ad angles to
Achieve the best result possible results for his clients against the competitive education (tuition) landscape in Singapore.
He has all the makings of an exceptional Digital Marketing Partner, which truly sets him apart from all the other Digital Marketers – whether solo or agency, local or overseas – whom we’ve previously worked with.
Of praiseworthy mention are some of the projects that Kwan has personally spearheaded to help us generate more revenue and scale up.
To garner more sales, Kwan systematically strategised and assisted in executing multiple unique, winning funnels for our PRI, SEC & JC divisions.
All in all - he's developed workable solutions which brought in results, and I deeply appreciate the great work Kwan has done for our business.
Kwan has, from day one, given his all to his clients. It’s been a great pleasure working with Kwan, and I especially appreciate his rock-solid dependability.
I couldn’t recommend him more highly to anyone who’s lucky enough to have this opportunity! Kwan is your guy!”
- Edwin Edangelus Cheng, Founder and Managing Director at EduEdge English Specialists
How We Scaled Pri, Sec & JC Divisions Simultaneously In SG’s Competitive Education Space
“It’s rare that you come across standout talent like Kwan. I’m particularly impressed by Kwan’s dedication to get things done for his clients.
He is dogged in the projects / campaigns he undertakes for his clients – from start to finish.
Kwan doesn’t stop at “done” or “complete”. He takes it upon himself to go the extra mile – by relentlessly optimising every funnel he’s built –
Whether it’s doing additional market research to craft persuasive sales scripts or churning out multiple ad angles to
Achieve the best result possible results for his clients against the competitive education (tuition) landscape in Singapore.
He has all the makings of an exceptional Digital Marketing Partner, which truly sets him apart from all the other Digital Marketers – whether solo or agency, local or overseas – whom we’ve previously worked with.
Of praiseworthy mention are some of the projects that Kwan has personally spearheaded to help us generate more revenue and scale up.
To garner more sales, Kwan systematically strategised and assisted in executing multiple unique, winning funnels for our PRI, SEC & JC divisions.
All in all - he's developed workable solutions which brought in results, and I deeply appreciate the great work Kwan has done for our business.
Kwan has, from day one, given his all to his clients. It’s been a great pleasure working with Kwan, and I especially appreciate his rock-solid dependability.
I couldn’t recommend him more highly to anyone who’s lucky enough to have this opportunity! Kwan is your guy!”
- Edwin Edangelus Cheng, Founder and Managing Director at EduEdge English Specialists
How We Turned A Skeptical Propnex Director’s Campaign Into A 'Well-Oiled Machine'
“Initially I was skeptical as I have engaged many marketing agencies / freelancers previously and most produced less than satisfactory results, didn't go the extra mile to fully understand my business or simply went through the motion.
I was not disappointed.
Immediately I noticed a huge difference in attention to details.
Kwan spent many hours understanding my campaign objectives and crafted different messages for my audience.
When we ran the campaigns, the results were astounding!
I have never experienced such positive results !
The entire marketing campaign ran round the clock like a well-oiled machine, any glitches were immediately resolved to get the campaigns running at optimal level.
I believe what I saw was the collective effort led by Kwan and his team, they put in so much effort behind the scenes to ensure everything runs smoothly.
I am impressed by Kwan's dedication and commitment to deliver the highest quality solution to his clients.
I would strongly recommend any prospective clients to speak with Kwan because I know very well that he can truly make a difference.”
- Colin Ee | Senior Director at Propnex
How We Turned A Skeptical Propnex Director’s Campaign Into A 'Well-Oiled Machine'
“Initially I was skeptical as I have engaged many marketing agencies / freelancers previously and most produced less than satisfactory results, didn't go the extra mile to fully understand my business or simply went through the motion.
I was not disappointed.
Immediately I noticed a huge difference in attention to details.
Kwan spent many hours understanding my campaign objectives and crafted different messages for my audience.
When we ran the campaigns, the results were astounding!
I have never experienced such positive results !
The entire marketing campaign ran round the clock like a well-oiled machine, any glitches were immediately resolved to get the campaigns running at optimal level.
I believe what I saw was the collective effort led by Kwan and his team, they put in so much effort behind the scenes to ensure everything runs smoothly.
I am impressed by Kwan's dedication and commitment to deliver the highest quality solution to his clients.
I would strongly recommend any prospective clients to speak with Kwan because I know very well that he can truly make a difference.”
- Colin Ee | Senior Director at Propnex
1,479 Pre-framed Leads Generated with $14.7k Ad Spend in SG's Skeptical, Competitive Aircon Space
"Singapore’s aircon market is a bloodbath.
It’s dominated by big players and undercut by competitors offering "$18 servicing" as bait for unnecessary, expensive repairs.
Trust is at an all-time low. Customers are skeptical, and margins for honest businesses are thin.
Here’s what Jin Teck (2nd Gen Business Owner) have to say after working with us:
“Honestly, I’ve run ads myself, and engaged agencies before with not much results.
But working with Han Kwan was different. He didn't dilly-dally; he set up the ads fast and efficiently.
The positioning he built for me ('The Honest Aircon Guy') made a huge difference.
The leads came in so fast that I actually had to pause the ads because I couldn't cope with the volume.
My business feels 'alive again' and I’m finally closing deals on my own without relying entirely on subcontractors.
Appreciate that he didn't mess around and just got the job done.”
1,479 Pre-framed Leads Generated with $14.7k Ad Spend in SG's Skeptical, Competitive Aircon Space
"Singapore’s aircon market is a bloodbath.
It’s dominated by big players and undercut by competitors offering "$18 servicing" as bait for unnecessary, expensive repairs.
Trust is at an all-time low. Customers are skeptical, and margins for honest businesses are thin.
Here’s what Jin Teck (2nd Gen Business Owner) have to say after working with us:
“Honestly, I’ve run ads myself, and engaged agencies before with not much results.
But working with Han Kwan was different. He didn't dilly-dally; he set up the ads fast and efficiently.
The positioning he built for me ('The Honest Aircon Guy') made a huge difference.
The leads came in so fast that I actually had to pause the ads because I couldn't cope with the volume.
My business feels 'alive again' and I’m finally closing deals on my own without relying entirely on subcontractors.
Appreciate that he didn't mess around and just got the job done.”
And Generated More Than 18,300 Pre-Framed Leads
The Origin of Pre-Framed Marketing™
I didn't learn this in a classroom. I learned it because I burnt out.
By Han Kwan | Founder, Han Xin Marketing
Early in my career, I built and sold my first business (@gemflora.sg). On paper, it looked like a win.
In reality, I exited cheap because I was drowning.
Long hours. Low-margin contracts. Price-sensitive clients.
The problem wasn’t effort — it was that my marketing attracted the wrong buyers.
Every sale required convincing and personal sacrifice.
That taught me a hard lesson:
When marketing doesn’t shape buyer understanding upfront, everything downstream becomes harder.
So I started again from scratch — as an intern in a marketing agency.
Over the next six years, I worked with 19 businesses, helping generate over $16.5M in upfront sales and 18,000+ leads,
While refining how positioning and messaging change who reaches out, not just how many.
Because when buyers understand who you are and what you offer before they enquire, everything changes.
You can charge what you’re worth.
Sales become easier.
Growth becomes more predictable.
That’s the philosophy behind how we approach marketing today.
The Origin of Pre-Framed Marketing™
I didn't learn this in a classroom. I learned it because I burnt out.
Early in my career, I built and sold my first business (@gemflora.sg). On paper, it looked like a victory.
In reality, I exited cheap because I was drowning.
Long hours. Low-margin contracts. Clients who focused entirely on price.
The problem wasn’t effort. It was who my marketing was attracting.
I had built a business where every sale required constant effort and way too much personal sacrifice.
That experience taught me a hard lesson:
When marketing doesn’t shape buyer understanding upfront, everything downstream becomes harder.
So I started again from scratch — as an intern in a marketing agency.
Over the next six years, I worked closely with different businesses, learning how positioning, messaging, and sequencing change who reaches out, not just how many.
Across 19 clients, that work contributed to over $17.5M in upfront sales and more than 18,300 leads generated.
I saw how the right pre-framing consistently led to stronger buyers, healthier margins, and more predictable growth.
Because when buyers understand who you are and what you offer before they enquire, the entire dynamic changes.
You can charge what you’re worth.
Sales become easier.
Growth becomes more predictable.
That’s the philosophy behind how we approach marketing today.
If your marketing isn’t working, or you’re getting a lot of low-quality leads — let’s talk.
This strategy session helps you understand why your marketing isn’t working and how it’s affecting lead quality
— based on real data from systems we’ve built and tested.
What happens in the session:
Start by understanding your business model, goals, and current challenges
• Review how your marketing is positioned and what it’s signalling to buyers before they enquire
• Identify why leads aren’t replying, aren’t serious, or keep focusing on price
• Share data and insights from our internal systems to show where lead quality breaks down and what needs to change
• Map out clear, practical next steps you can take to improve your marketing results — whether or not we work together
You’ll leave the session with clarity on what’s holding your marketing back and what to fix next.
Ask Us Anything
Frequently Asked Questions
We’ve worked with agencies before and got poor leads. How are you different?
Most agencies optimise for clicks, cost per lead, and volume.
We focus on what happens before and after someone fills out a form.
Before the enquiry, we structure your positioning, messaging, and funnel so prospects understand your value and who you’re for.
After the enquiry, we design follow-up and automation flows that improve response and show-up rates.
When these layers aren’t built properly, more traffic just creates more low-intent enquiries — leading to no-shows, price shoppers, and time-wasting conversations.
We fix the parts of the system that determine lead intent and buyer readiness, not just lead flow.
Can you guarantee results?
Yes — but only for established businesses already running ads, with a proven offer and real marketing data. In these cases, we provide a 90-day performance commitment.
Meaningful improvement depends on having a working offer, reliable data, and the ability to respond to leads properly.
For newer businesses, these foundations often need time to be tested and refined first.
Our goal is to improve your marketing results compared to your previous baseline.
If after 90 days we haven’t improved agreed performance metrics, we’ll either continue working at no additional management fee or offer a partial refund on our management fees.
To qualify, your business should:
• Have an offer that’s already proven to convert
• Be able to respond to and handle incoming enquiries properly
• Be consistently investing in marketing (typically $3k+ per month in ad spend)
• Be open to implementing the strategic and funnel changes we recommend
If these foundations aren’t in place, we’ll advise on what needs fixing before we begin.
Who crafts the content for my ads, website and campaigns?
We do — and we don’t outsource the thinking.
We’re local operators who understand how buyers here actually make decisions.
The strategy, messaging, and funnel structure are built in-house by senior team members, not passed off after onboarding.
Our team has worked closely with brands like Shannon Goh, EduEdge, and PropNex, across education, personal brands, and established consumer businesses.
That experience shapes how we approach positioning, not just ad performance.
We keep our client roster intentionally small so senior hands stay directly involved in both strategy and execution.
That’s how campaigns end up attracting better-fit buyers — not just more leads.
Do you work with businesses that are just starting out?
Sometimes — but only if the fundamentals are in place.
Our work improves lead quality and buyer intent, which works best when you already have a clear offer, proof that people will pay for it, and the ability to handle enquiries properly.
If you’re still figuring out your positioning, pricing, or ideal customer, you’ll usually get better results refining those first before investing heavily into marketing.
If you’re unsure whether you’re ready, you can still book a call with us.
We’re happy to point you in the right direction — even if that means advising you to build more foundation first.
How much do your services cost?
It depends. We’re transparent about our pricing, and it’s based on the scope of work needed to build or improve the marketing infrastructure that drives real results.
Our work focuses on strengthening the entire journey — from how your business is positioned, to your ads, campaigns, and the follow-up systems that handle enquiries.
This includes WhatsApp and automation flows designed to improve response rates, increase appointment show-ups, and filter for more serious buyers.
Because every business starts at a different point, the investment varies depending on what’s required to consistently attract better-quality leads and turn them into actual sales conversations.
After an initial diagnostic session, we’ll outline a clear scope of work and pricing.
If we don’t think the investment makes sense for your stage of business, we’ll tell you upfront.
How long do your clients typically work with you?
It varies. Some clients see strong improvements within the first few months and move on once they’re consistently generating quality leads.
Others choose to work with us long-term (3 years and counting) to continue refining performance and scaling their marketing engine.
While we do prefer long-term partnerships, we’re comfortable with either. Marketing works best as a system that compounds over time through consistent data, testing, and improvement.
Our goal is to build a marketing engine that runs effectively — whether you want ongoing partnership or support until your team can manage it confidently in-house.
Can your work help me build an audience?
Yes — especially among the right people.
As we run campaigns, more potential customers become aware of your business, understand what you do, and start to trust your expertise.
Over time, this builds familiarity and credibility in your market, not just more clicks.
That’s how marketing begins to work beyond lead generation — it helps your business become more recognised and trusted by the buyers you actually want.
Our focus isn’t just traffic.
It’s building visibility with the right audience so future enquiries come in warmer and more ready to buy.